Cat Cuevas
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Purpose, Vision & Mission

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My purpose is to cultivate and exemplify the potential and possibility in human relationships. I decrease cruelty and increase joy.

My vision is a world where women are looked up to as business, political, community and spiritual leaders. 

My mission is to educate, inspire and transform individuals, teams and organizations into high impact leaders capable of igniting positive social change. 
I do this by equipping leaders with the cognitive, emotional, social, intuitive  and cultural competencies needed to cultivate healthy communities and a socially just world. 

My story

I have always been fascinated with how people get along. My goal was always to find a profession where I could help people create high-performing teams and healthy relationships. In high school and college, I was obsessed with sport psychology, John Wooden’s pyramid of success, and Vince Lombardi quotes. There was, however, one distinct moment when I became crystal clear about the work I wanted to do. It was the moment I realized that THIS IS MY WORK. Not the job I wanted to have. Not the next stepping stone to success. My soul had been called to action, and my profession became my purpose.

It was my last semester in undergrad, and I was cruising through my final Contemporary World Affairs class of the year. We watched a documentary, called Long Night’s Journey Into Day, which included stories of apartheid in South Africa. It was the Amy Elizabeth Biehl story that really knocked me off my feet. Amy was an American graduate student and anti-apartheid activist in her mid 20’s. She was brutally murdered in August 1993, just outside Cape Town. Listening to her story, I felt overwhelmed with rage and sadness. But what happened next stirred my soul.

Four people were convicted of killing Amy. In 1998, they were pardoned by South Africa’s Truth and Reconciliation Commission. Amy’s parents, Linda and Peter, petitioned in favor of their pardon. After the hearing, Amy’s father shook the murderers’ hands, and reportedly said, “The most important vehicle of reconciliation is open and honest dialogue … We are here to reconcile a human life which was taken without an opportunity for dialogue. When we are finished with this process we must move forward with linked arms.”

Amy’s parents started the Amy Biehl Foundation Trust to empower youth and prevent further violence. Two of the men convicted of Amy’s murder joined her parents, and went on to work for the foundation’s programs.

I was confounded. Never in my life had I heard of such a radical act of compassion and reconciliation. I didn’t even know humans were capable of that magnitude of empathy, forgiveness, and healing. That is the power of stories.

At that moment, I KNEW. I knew I had to experience this capacity for compassion and transformation. I knew I needed to teach anyone and everyone how to do it too. I knew it could change the world. In a brief moment, I understood the complexity and the potential of human relationships.

I went on to earn my M.A. in International Peace and Conflict Resolution, where I was flooded with information about the causes and impacts of violent conflict. Afterward, I established a niche in education. I taught community leaders, educators and children around the world social skills to prevent bullying and to resolve conflicts peacefully. I returned to graduate school years later, and earned another M.A. in Leadership and Organizational Development, where I learned more systemic ways to build healthy organizations.

I focus on leadership psychology  teaching leaders, teams and organizations about the human dynamics that impact peak performance, create workplace joy, and help serve the global good. I encourage economics for peace, and teach leaders the skills needed to liberate the power of human relationships.
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Values

Unconditional Love
I bring my whole self to my work, life and clients. I maintain a practice of hearing them, seeing them and loving them, without conditions or limitations. This positive regard fosters authenticity, honesty, and acceptance.  

Tenacity
Tenacity is about  spiritual persistence. I believe that leaders, businesses and all living systems have an innate potential to thrive. I am here to help you align with your greatest purpose. What are your biggest, most audacious goals…let’s dare to exceed them.

Compassion
Compassion is about empathy, human dignity and creativity. When people are heard, seen and loved they are able to fully experience joy and leadership. Sure, I am focused on achieving business goals as any consultant worth a dollar better be, but I also believe in putting people first. I believe in connecting with my clients to understand their purpose and dreams. Together we have fun and co-create the conditions needed to evoke the change you want to see. This is my favorite part of our work together for two reasons. First, it is a creative and artistic adventure. We will unleash your dreams and mold the playing field for them to flourish. Secondly, I have the honor of participating in your transformation. I get to witness your rise to greatness, and experience that ride with you.

Liberty-focused Learning
Liberation is about social justice, discovering freedom and prioritizing peace. Individuals, teams and communities thrive when they nurture healthy systems and relationships.  I believe education to be one of the most powerful tools of liberation and therefore use interdisciplinary and integrated learning to help you get results. “Education has fundamental connections with the idea of human emancipation…the only education worth its name is one that forms people capable of taking part in their own liberation…In the most basic sense, the process of education and the process of liberation are the same” (Corinne Kumor-D’souza). As we approach our work systemically, learn together and re-humanize one another and business, we can create a more just world. I believe the greatest bottom line we can achieve together is peace. It is time to put wealth, social justice and sustainability in the same sentence.

Marvelous
Being marvelous is about taking risks, accepting joy and knowing your greatness. “Being boring is a choice. Those mild salsas and pleated khakis don’t buy themselves” (Weiner, 184). I am on a crusade to be filled with wonder, to embrace diversity, to test the boundaries of my dreams, and to passionately reinvent myself. I’ll help you rediscover your marvelous nature, embrace conflict, admire failures, and revive your passion. This is more than ROI. It is about helping individuals and organizations feel alive and flourish. 
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